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Foot Locker and ASICS Create The Fresh Up' GEL-180 With PENSOLE

 - Feb 24, 2018
References: footlocker & prnewswire
Foot Locker and ASICS work together in creating a specialized Fresh Up' GEL-180 sneaker with PENSOLE Footwear Design Academy. The unique shoes are created by the Master Class at the Academy and will be exclusively available at select Foot Locker locations on February 24th. The Fresh Up' GEL-180 is collectively crafted by American footwear designer Brady Corum and Australian color and material designer Vince Lebron. Drawing a strong influence from hip-hop culture, the duo incorporates the concept through colors and textures of turntables, graffiti, and microphones.

Foot Locker's Vice President of Marketing, Patrick Walsh expresses that the retailer's partnership with PENSOLE is to spotlight the future generations of footwear designers, encouraging innovation and progression. The Fresh Up' GEL-180 shoes boast a colorful palette, with red interiors, a gold tongue and tab, and blue and green soles.

Image Credit: Foot Locker