The 'Cloop' app looks to be a new way for users to create video stories and more to win gift vouchers and beyond for their digital expertise. The app works by having users partaking in events that are centered on food, fashion, travel and more, and creating videos that are centered on the top highlights. The best posts are then selected as winners that will provide a wide array of prizes to users to help encourage continued success with their social creations.
Brands are no longer looking at social media as an afterthought aspect of a marketing plan, but rather taking more strategic approaches to bolstering consumer interest. The 'Cloop' app is an example of how this is being done by offering exclusive perks for consumers who create the most popular content.