While there are many brands that now offer voice-controlled Amazon Alexa skills, Coty launched its 'Let's Get Ready' experience specifically for the Amazon Echo Show, which boasts a screen. As well as being able to take advantage of clearly spoken tutorials, consumers now have the option to follow tutorials from the smart speaker with dynamic visual content.
Unlike the experience of watching any video tutorial online, Let's Get Ready offers "on-demand, occasion-based look planning" that is refined by one's personal attributes, such as hair, eye and skin color. With the aid of Alexa, users may choose to sync their personal Facebook calendar so that the system may even make styling suggestions in advance of upcoming events.
With the advantage of a virtual assistant and a screen, the system makes it possible for Coty's many beauty brands to share highly personalized beauty experiences. With Let's Get Ready, consumers may also explore quick tips, how-tos and recommended products that can easily be added to their shopping list.
Image Credit: Coty