While there are many brands that now offer voice-controlled Amazon Alexa skills, Coty launched its 'Let's Get Ready' experience specifically for the Amazon Echo Show, which boasts a screen. As well as being able to take advantage of clearly spoken tutorials, consumers now have the option to follow tutorials from the smart speaker with dynamic visual content.
Unlike the experience of watching any video tutorial online, Let's Get Ready offers "on-demand, occasion-based look planning" that is refined by one's personal attributes, such as hair, eye and skin color. With the aid of Alexa, users may choose to sync their personal Facebook calendar so that the system may even make styling suggestions in advance of upcoming events.
With the advantage of a virtual assistant and a screen, the system makes it possible for Coty's many beauty brands to share highly personalized beauty experiences. With Let's Get Ready, consumers may also explore quick tips, how-tos and recommended products that can easily be added to their shopping list.
Image Credit: Coty
What's Driving This Trend
- Virtual Assistant Beauty Tutorials
- Smart displays and voice assistants allow for dynamic, personalized beauty tutorials with on-demand and occasion-based look planning.
- AI-driven Personalized Beauty Suggestions
- Integrating artificial intelligence with personal data, such as social media, allows for beauty suggestions tailored to individual lifestyles and preferences, deepening brand engagement.
- Voice-assisted In-home Shopping
- Virtual assistant technology, such as Amazon Alexa, enables an easy in-home shopping experience with the ability to add recommended products directly to a user's shopping list.
Who This Affects Most
- Beauty Industry
- Beauty brands have the opportunity to provide personalized, dynamic beauty tutorials and expand brand engagement with the use of virtual assistant technology.
- Technology Industry
- Developers can create innovative, AI-driven virtual assistants with personal data integration and voice-assisted shopping capabilities.
- Retail Industry
- Retailers could explore voice-assisted shopping experiences with virtual assistants, enabling consumers to easily add recommended products to their shopping list.
