'Perfect Category' is the name of an all-new virtual reality experience from Kantar Consulting that makes it possible for brands, suppliers and retailers to organize an entire store in a completely VR environment.
While there are plenty of digital tools that exist to help with visual merchandising, this new VR experience enables the exploration of the overall store experience, as well as minute details, such as the arrangement of products on shelves.
The VR experience is not just a useful tool for visualization, but also one that makes the most of data collected from individual stores. As such, Perfect Category may be used to determine the items that are most likely to sell, as well as call out products that should be removed, repositioned or replaced.
Image Credit: Retail Gazette