Watching professional and amateur gamers play online is an increasingly common form of entertainment among Gen Z, and a new feature on Microsoft Mixer aims to monetize that entertainment interest. The game-streaming platform now allows viewers to purchase the game that they're watching without leaving the stream, encouraging viewers to get in on the action themselves.
Microsoft Mixer's new feature is called Direct Purchases. Not only does it provide a convenient service for viewers, but it also makes streamers jobs easier. In the past, streamers have sponsored content and dropped links either in the video description or verbally. With Direct Purchases, streamers can pre-select the games that they want to be available for purchase in their stream, removing the onus while they're playing.
Why This Trend Is Growing
- Game-streaming Monetization
- The trend of monetizing game-streaming content by integrating direct game purchases within the streaming platform.
- Seamless Viewer Experience
- The trend of enhancing the viewer experience by allowing them to instantly purchase the games they are watching without leaving the game-streaming platform.
- Streamlined Streamer Promotion
- The trend of simplifying the process of promoting sponsored games by enabling streamers to pre-select games for direct purchase during their streams.
Industries Being Reshaped
- Game-streaming Platforms
- The game-streaming industry can benefit from integrating direct game purchases to monetize viewer engagement.
- E-commerce
- The e-commerce industry can capitalize on the trend of seamless purchasing experiences by partnering with game-streaming platforms to facilitate direct game purchases.
- Digital Content Sponsorship
- The digital content sponsorship industry can leverage the trend of streamlined streamer promotion by collaborating with game-streaming platforms to promote sponsored games through direct purchases.
