Watching professional and amateur gamers play online is an increasingly common form of entertainment among Gen Z, and a new feature on Microsoft Mixer aims to monetize that entertainment interest. The game-streaming platform now allows viewers to purchase the game that they're watching without leaving the stream, encouraging viewers to get in on the action themselves.
Microsoft Mixer's new feature is called Direct Purchases. Not only does it provide a convenient service for viewers, but it also makes streamers jobs easier. In the past, streamers have sponsored content and dropped links either in the video description or verbally. With Direct Purchases, streamers can pre-select the games that they want to be available for purchase in their stream, removing the onus while they're playing.