In Rasht, Iran there are plenty of traditional markets, but 'Ahmadi Hyper' now sets itself apart as a contemporary, hybrid "hypermarket" store that offers a wide range of products under a single roof. The hypermarket is a kind of store that combines the kind of products that are often found in both supermarkets and department stores, making it a convenient one-stop location for all one's shopping needs.
Ahmadi Hyper was designed to include many natural elements, such as green signage, light boxes and wooden details.
While traditional markets in the city have sellers shouting at consumers to buy fish and fresh produce, the contemporary new hypermarket offers a relaxed shopping experience with its open spaces and clearly marked aisles.
Image Credit: Retail Iran