Tasty and Glad have partnered to continue to streamline its sales through the Buzzfeed-branded "snack-size recipe videos."
Tasty's videos launched in 2015 and offer consumers short, step-by-step recipe clips that are presented in an engaging and stylized manner. Through the new partnership, Tasty will be promoting Glad's products, specifically, Glad's Press’n Seal product. As of now, the product has appeared in two videos, including a honey-sriracha roasted chicken and a breakfast chicken hash recipe. Simply clicking the product in the video will re-direct viewers to Jet.com, where they can make a purchase.
Tasty's sponsored content aids brands in making streamlined sales to a contemporary, Millennial market. Both engaging and informative, this partnership is sure to breathe new life into older products.
Image Credit: Tasty via Facebook