'Beer Money Inc.' is the newest mobile game launched by Newport-based brewery Tiny Rebel. The game tasks player with brewing beer, selling it, hiring staff and eventually building an impressive brewery. The concept was inspired by Tiny Rebel's own journey as a brewery, from its beginnings in a garage to owning a £2.6m purpose-built brewery. The app also drew inspiration from co-founder Bradley Cummings’ favorite games, Drugwars.
Beer Money Inc. was developed by the Cumming's brother, Lee, and sister-in-law Susan, who together make up Tiny Rebel Studios. The studio is currently best known for producing games for the BBC Doctor Who series. The game spent six months in developments, with artwork being completed y the brewery's creative director Tamsin Baker. Beer Money Inc is currently free on both the App Store and Google Play.
Image Credit: Tiny Rebel
Key Themes Behind This Trend
- Brewery-created Mobile Games
- Opportunity to tap into the popularity of gaming and create interactive experiences that promote brewery brands and products.
- Simulation Games for Business
- Potential for businesses in various industries to create simulation games that educate and entertain users while promoting their products or services.
- Collaborative Game Development
- Chance for breweries or other businesses to collaborate with game developers to create engaging experiences that reflect their brand values.
Where This Applies
- Brewery
- Disruptive innovation opportunity to create unique mobile gaming experiences that showcase brewery culture and products.
- Gaming
- Opportunity for game developers to explore new partnerships with businesses to create branded simulation games.
- Marketing and Advertising
- Potential to use brewery-created mobile games as a novel way to engage consumers and promote products through interactive experiences.
