Mobile trivia games are popular amongst groups and allow individuals to test their knowledge on any given topic. Harnessing the popularity of such an activity, Miller Lite supplements its 'Know Your Beer' campaign with a playful, interactive component—the Great Taste Trivia.
Created in partnership with Vatom Labs, the trivia game challenges players ages 21 and up to answer 12 questions "to win one of 10,000 cash prizes of $5 each via PayPal." The blockchain aspect of the activation ensures that the $5 rewards can not be counterfeited while also "giving the brand more detailed data that can be used for future campaigns." In addition, the Great Taste Trivia also supports social badges and rewards for viral sharing.
Image Credit: Facebook @MillerLite