The July 2020 multimedia trends showcase innovations that are intended to awe audiences either through promises of convenience or opportunities of entertainment. Much of the examples in this list are reserved for the retail and marketing category as many businesses try to engage consumers on a deeper level and attempt at adopting an omnichannel for their services.
Like many other brands recently, Etsy launched an AR tool that will help individuals visualize a product in their own home. Lexus, on the other hand, also launches an augmented reality-powered feature that showcases a 360-degree view of its 2021 IS model. The experience allows potential buyers to service the detailing on the doors, trunk, and interior of the car.
Another worthy mention in the July 2020 multimedia round-up is Julia Körner's who uses algorithms and 3D printing to develop a jacket that mimics the wings of the beautiful Madagascan Sunset Butterfly.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
