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Podcast Platform In-App Ads

Spotify is Testing a New Advertising Format for Podcast Content

— June 22, 2020 — Tech
Spotify is now testing in-app ads that are currently in the alpha phase of testing in the United States and Germany. The in-app ads are being tested with products from Harry’s on ‘Last Podcast on the Left,’ and HelloFresh products on the show ‘Herrengedeck.’

Joel Withrow, the senior product manager of Podcast Monetization for Spotify, spoke about the decision to add in-app ads, “In-App Offers makes it vastly simpler for listeners to redeem deals whenever they come back to the app, and we can all benefit from one fewer ‘w-w-w-dot’ spelling lesson from our favorite podcast creators.”

The audio platform previously revealed Streaming Ad Insertion technology at CES, which will provide advertisers with more detailed data. So it is clear that Spotify views podcast ads as an important part of the future of the platform.


Image Credit: Shutterstock
Trend Themes
1. In-app Ads for Podcasts - The testing of in-app ads on Spotify's podcast platform presents a disruptive innovation opportunity for brands to reach targeted audiences in a highly engaged and immersive environment.
2. Podcast Monetization - The implementation of in-app ads on Spotify's podcast platform opens up new revenue streams and business models for both content creators and advertisers.
3. Advanced Ad Targeting for Podcasts - The development of Streaming Ad Insertion technology on Spotify's podcast platform allows for more precise ad targeting and measurement, enabling brands to optimize their advertising strategies.
Industry Implications
1. Digital Advertising - The in-app ad testing on Spotify's podcast platform offers disruptive innovation opportunities for digital advertising agencies to create innovative and engaging ad formats that capture the attention of podcast listeners.
2. Podcast and Audio Industry - The introduction of in-app ads on Spotify's podcast platform creates new opportunities for podcast creators and audio production companies to monetize their content and drive revenue growth.
3. Data Analytics and Measurement - The implementation of Streaming Ad Insertion technology on Spotify's podcast platform presents disruptive innovation opportunities for data analytics companies to provide advanced targeting and measurement solutions for podcast advertisers.
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