Stella Artois is launching an audio series in order to mark the beginning of the summer season. The audio series will feature Andy Cohen, and it is titled ‘daydreaming in the Life Artois.’ Episodes will be available on the company’s YouTube channel, and it will air each Friday at 5 p.m. The first episode will be aired on June 12th and the series will run until July 10th.
Stella Artois will also provide discounted products through a branded Instagram Live channel. Customers will be able to receive a discount of $2.50 for a six-pack, $4 for a 12-pack, and a $6 discount on a8-packs. Discounts can be accessed by texting “DAYDREAMS” to 404040.
Image Credit: Stella Artois
Why This Trend Is Growing
- Branded Audio Content
- Creating audio content to support brand storytelling and consumer engagement.
- Discount Promotion Via Social Media
- Offering discounts through social media channels to increase engagement and drive sales.
- Influencer Collaborations
- Partnering with influencers to promote brand awareness and create engaging content for consumers.
Industries Being Reshaped
- Alcohol Beverage
- Developing unique and innovative digital campaigns to promote and engage consumers with alcoholic beverages.
- Social Media Marketing
- Leveraging social media platforms to promote and engage customers with promotional offers and influencer collaborations.
- Audio Entertainment
- Creating branded audio content for marketing and promotional purposes to entertain and inform consumers.
