Pinterest created a new lens feature that will allow users to find new items to purchase form their photos. The lens feature is available in the 'Shop' tab on the platform, and it streamlines the purchasing process fo users on the platform.
Users can access the feature by selecting the camera during a search, form their they can upload an image, and browse products on Pinterest that resemble the image used. Search results will also have Pins that will take the user to the checkout page on the seller's website.
Overall the new features build on the existing shopping functions on Pinterest and may be able to drive more purchases on the platform as a whole.
Image Credit: Pinterest