Thanks to the use of machine learning and artificial intelligence, Maison 21G is revolutionizing the fragrance market by offering highly customized perfumes to consumers.
The brand's purpose is to "encapsulate the scent of one's soul" into one scented bottle. The number 21 is not random either—the physician Duncan MacDougall concluded that "our soul weight exactly 21 grams" and as a result, Maison 21G boasts its customized perfume formulations in 21-gram bottles.
Aside from the elegantly formulated brand ethos, consumers can reach the perfect fragrance—one that matches their personality, occasion, and taste—through the use of an AI-powered app that connects them to Maison 21G's natural and high-quality perfume essences.
All customized perfumes are fully cruelty-free, preservative-free, and biodegradable, with 21% of perfume concentration and a minimum of 10% natural oils.
Image Credit: Maison 21G