AI-Generated Futuristic Fragrances

Home fragrance label LAFCO unveils a new collection of deodorizing room sprays that are most notably formulated using the help of AI technology. It relies on a two-part process starting with an element that is not applicable to AI at all, using an odorless solution that highlights five categories: "malodors: skatole (which smells like feces), dimethyl trisulfide (rotting vegetables), ammonia (decomposing waste), isovaleric acid (feet), and thiogeraniol (sulfur)." The brand uses a solution that captures and dissolves these molecules to create new fragrances.

Bresler explains that "[The algorithm] will say, 'Okay, I've analyzed your Champagne room spray. I've noticed that Compound A will increase the perception of malodor in skatole. So please remove that from your fragrance compound and instead of putting Compound A in, put Compound Z in. So it's a odor-removing technology, assisted by an AI component, that maximizes your fragrance composition to have the best efficacy at malodor elimination when it's used."

Image Credit: LAFCO