ROAM The Brand is expanding its sensory-driven home collection with the debut of its first-ever room sprays, marking a natural next step for the Vancouver-based company known for its minimalist design, clean ingredients, and storytelling through scent. Following the recent addition of wall art prints, this launch highlights ROAM’s continued evolution into a full lifestyle brand.
The new collection features two sprays, each hand-blended in Vancouver and made with a short, clean ingredient list that's free from synthetic fragrance. RENEW, a bright blend of eucalyptus, clary sage, and lavender, is designed to refresh spaces, from linens and living rooms to cars and workspaces. DRIFT, a soothing combination of lavender, roman chamomile, bergamot, and frankincense, supports restful evenings when misted over pillows and bedding.
Both retail for $34 per 100 ml bottle and can be purchased individually or together in the Room Spray Bundle for a morning-to-night scent ritual.
Image Credit: ROAM The Brand
What's Driving This Trend
- Clean-ingredient Home Fragrances
- Home fragrances using clean, natural ingredients provide consumers with healthier alternatives to traditional synthetic options.
- Multi-purpose Scent Products
- Room sprays that serve multiple functions, such as refreshing linens and enhancing relaxation, add value and versatility to home scent offerings.
- Lifestyle-driven Scent Branding
- Expanding beyond traditional scent products into broader lifestyle branding harnesses the power of storytelling and holistic living experiences.
Who This Affects Most
- Home Fragrance
- The home fragrance industry is embracing clean, natural compositions as consumers prioritize health-conscious and sustainable living.
- Aromatherapy
- The integration of aromatherapeutic elements into household products responds to the growing demand for wellness-focused solutions.
- Eco-friendly Consumer Goods
- The shift towards eco-friendly and non-toxic ingredients in consumer goods reflects an evolving market that values sustainability and health.
