Reed Diffuser Collection Launches

Ripple+ Expands with Design-Forward Diffusers

Ripple+ is bringing its signature blend of wellness and design into the home with the launch of its reed diffuser collection, the latest addition to the brand’s rapidly growing 'Ripple+ Home' line. Known for its plant-based, nicotine-free vapes that resonated with Gen Z, the brand now channels its sensory expertise into an elevated fragrance experience tailored to modern living spaces.

Crafted with the help of master perfumers in Grasse, France, the collection introduces six distinct aromas -- gardenia, fig leaf, wild berry, rose, orange, and mimosa -- each designed to enhance ambiance without overwhelming. Unlike traditional candles, these flameless diffusers offer long-lasting fragrance with minimal effort, which is ideal for compact apartments or curated interiors.

Following the success of their low-smoke incense droplets, Ripple+ continues to reimagine heritage wellness rituals for today’s aesthetic-driven consumer. Lightweight, impactful, and visually vibrant, these diffusers are a statement. Now available online and in select retailers.

Image Credit: DANIEL_BALL

SCORE
8.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 100%
Freshness 47%

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