Gamified Workplace Experiences

Amazon's Workplace Games Enhance Performance & Relieve Stress

E-commerce giant Amazon seeks to revolutionize the warehouse experience by incorporating challenging workplace games that "help reduce the tedium of its physically demanding jobs." In addition to gamifing work, these incredibly playful insertions are also geared toward improving efficiency and overall employee performance.

The highly engaging workplace games are encouraged but not mandatory for "pickers" and "stowers." The interactive features are displayed on small screens at employee workstations and they register the completion of tasks. Inspired by Tetris, the system can pit individuals, teams, and entire floors against each other to see who can get the job done the fastest. Employees who choose to participate in the workplace games are later rewarded with points, virtual badges, and "other goodies."

Image Credit: Washington Post illustration/ iStock

Gamified Workplace Experiences
Leveraging gamification in the workplace to improve efficiency and employee performance.
Interactive Workstation Screens
Integrating small screens at workstations to display engaging games and register task completion.
Competitive Team Challenges
Creating competitive challenges between individuals, teams, and floors to enhance productivity.

Industries Being Reshaped

E-commerce
Utilizing gamification to revolutionize the warehouse experience in the e-commerce industry.
Technology
Developing interactive workstation screens and systems for gamified workplace experiences in the technology industry.
Human Resources
Implementing competitive team challenges as a tool for improving performance and employee engagement in the human resources industry.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 82%
Freshness 9%