The gaming industry undergoes rapid change as new technologies are emerging, and a number of May 2020 Games reflect this. More consumers are becoming interested in the industry as graphics and playing experiences improve, which also drives more brand interest in gaming and adjacent spaces like esports.
One of the notable May 2020 Games comes from USA Today, which is an AR mobile game to encourage social distancing. Players of the AR game can access interactive quizzes, as well as topical educational content.
Another important development in gaming comes from BMW who recently made a significant investment in esports. The company has moved to sponsor five different major sports teams across several different countries.
Lastly, Sony revealed the controller that Willa accompanies its next-gen console, the PlayStation 5. The controller has an ergonomic design with more responsive buttons.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
