Denny's Created a Brand Profile for Engagement on Multiplayer Platforms
Daniel Johnson — April 28, 2020 — Marketing
References: dennys & mobilemarketer
Denny’s is increasing its presence in the gaming world by creating a branded account for different multiplayer platforms. The branded account is named Dennys247 and it now has a presence on the Nintendo Switch, The Xbox One, and the Play Station 4. Fans also have the ability to engage with the branded account on the multiplayer platforms to receive discounts. The account will play six or seven games with players during gamming sessions that last approximately two hours. Discount codes will be sent to those who play with the account, which can be redeemed through either the Android or iOS apps.
The branded gaming account has already seen success, as the brand has seen engagement increase across multiple different social media platforms.
Image Credit: Denny's
The branded gaming account has already seen success, as the brand has seen engagement increase across multiple different social media platforms.
Image Credit: Denny's
Trend Themes
1. Branded Gaming Accounts - Creating branded accounts on multiplayer platforms for increased engagement and brand awareness.
2. Multiplayer Platform Engagement - Encouraging fans to engage with a branded account on multiplayer platforms, offering discounts and rewards.
3. Integration of Gaming and Marketing - Utilizing gaming sessions as a marketing opportunity to reach and interact with target audience.
Industry Implications
1. Restaurant - Restaurants exploring the use of branded gaming accounts for increased customer engagement and loyalty.
2. Gaming - The gaming industry benefiting from partnerships with restaurants to create branded accounts on their platforms.
3. Marketing and Advertising - Marketing and advertising professionals leveraging the integration of gaming and marketing for effective brand promotion and customer interaction.
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