Instant Interactive has developed a "revolutionary middleware protocol that streams rich 3D content in a way that enables efficient local rendering on any device." This new tech carries with it implications for both the world of games and cable, as well as advertising.
Dubbed 'GREG' (Geometry PUMP Engine Group), the tech replaces video-based streaming and delivers a high-quality interactive environment without compromising the viewing experience. Instant Interactive envision this content streaming protocol to be useful for the gaming and the entertainment industry, more specifically cable and OTT programming. GREG boasts an instantly delivered "six-degree-of-freedom interactivity." Thanks to the superior quality capabilities of 3D content, audiences will be able to explore and immerse themselves in visually enriched alternative narrative arcs.
Image Credit: Instant Interactive