Lexus recently created the Lexus AR Play, which provides an immersive AR experience to consumers who are looking at 2021 IS, which is a redesigned sedan from the automaker. The Lexus AR Play app features a 360-degree view of the car, as well as the ability to see the detailing on the doors, trunk, and interior of the car.
The app also allows users to customize the car with eight different color schemes, and an audio track was included that outlines the design, safety features, and performance of the vehicle. Users will also have the ability to virtually drive the car through the AR app, which is currently available from the App Store and Google Play.
Image Credit: Lexus