Lexus recently created the Lexus AR Play, which provides an immersive AR experience to consumers who are looking at 2021 IS, which is a redesigned sedan from the automaker. The Lexus AR Play app features a 360-degree view of the car, as well as the ability to see the detailing on the doors, trunk, and interior of the car.
The app also allows users to customize the car with eight different color schemes, and an audio track was included that outlines the design, safety features, and performance of the vehicle. Users will also have the ability to virtually drive the car through the AR app, which is currently available from the App Store and Google Play.
Image Credit: Lexus
Why This Trend Is Growing
- Augmented Reality (AR) Car Showrooms
- Creating virtual showrooms using AR technology to showcase cars and provide an interactive experience for consumers.
- 360-degree Car Visualization
- Developing apps with 360-degree views to allow users to explore cars from different angles and see detailed features.
- Virtual Test Drives
- Integrating virtual test drive experiences into AR apps, allowing users to experience driving a car without the need for a physical vehicle.
Industries Being Reshaped
- Automotive
- Car manufacturers and dealerships can leverage AR technology to enhance the car buying and customization process.
- Mobile App Development
- Opportunities for app developers to create innovative AR car-displaying apps for various car brands.
- Marketing and Advertising
- AR car-displaying apps can be used as a new promotional tool to engage audiences and showcase product features.
