Bounty, the Procter & Gamble paper towel company, recently launched a Twitch influencer campaign in order to attract gaming-focused consumers. The Twitch influencer campaign highlights the fast cleaning capabilities that Bounty paper towels have, which allow customers to quickly get back to their game and minimize the inconvenience to fellow players.
As part of the campaign, Bounty created a video ad that showcases gamers spilling drinks on their computer as they play, and following that Bounty products are used to clean the spill. The ad also highlights prominent personalities on the streaming platform, including Joshua Beaver, Anthony Kongphan, as well as Hannah Kennedy. Procter & Gamble also indicated that future content may feature more streaming personalities.
Image Credit: Bounty