Team Liquid is partnering with supermarket chain Carrefour to introduce the 'Hero's Journey' campaign, originally created by Unlocked. As a part of the campaign, the brands will launch an influencer campaign that will see two creators engage with their fanbases through social media platforms and in-store activations.
Fans who purchase Carrefour Gaming gift cards will be entered into gaming giveaways, and they may win an exclusive tour of the Sao Paulo Team Liquid Alienware Training Facility as part of the prizes. The 'Hero's Journey' campaign will commence on March 22 with a celebratory Twitch stream through Rakin's channel and an in-store activation.
“Carrefour has always been dedicated to expanding the range of ways we can engage with our consumers across the globe. We are excited to debut this partnership in Brazil with Team Liquid and give Brazilian gamers this unique experience to engage with gaming culture through our gift card offerings,” said Marie Trivino, head of growth at Carrefour Services.
Image Credit: Team Liquid, Carrefour Gaming
What's Driving This Trend
- Influencer Marketing Collaborations
- Opportunities for brands to leverage influencer partnerships for engaging campaigns within the esports industry.
- Gaming Gift Card Promotions
- Exploring innovative ways to incentivize consumer purchases through gaming-related promotions in retail sectors.
- In-store Activation Events
- Utilizing physical retail spaces for interactive experiences that blend online and offline engagement strategies in marketing campaigns.
Who This Affects Most
- Esports
- Esports organizations can capitalize on influencer collaborations to enhance brand visibility and reach a wider gaming audience.
- Retail
- Retailers can tap into the gaming market by introducing gamified promotional strategies like gaming gift card giveaways to drive customer engagement.
- Marketing
- Marketers can maximize engagement by creating immersive in-store events that bridge the gap between digital and physical customer interactions.
