Nielsen Global Connect, a subsidiary of Nielsen Holdings, recently launched new technology that helps to enhance in-store marking capabilities for CPG brands. In total there are three new tools form Nielsen Global Connect, including Nielson SmartStore, Nielsen Smart Shelf, and Nielson Smart Shopper.
Neilson SmartStore leverages VR technology to empower CPG brands to create in-store 3D environments, with directional audio and HD haptic feedback. Neilson SmartShelf has 3D virtual simulation capabilities allowing companies to test content. Lastly, Neilson SmartShopper is an AR tool, where customers access product images and more using their smartphones.
Overall the tools can work in conjunction to improve the shopping experience, and it can track shopper head movements to see what content engages consumers the most.
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Why This Trend Is Growing
- Enhanced In-store Marketing
- The launch of Nielsen Global Connect's new tools provides enhanced in-store marketing capabilities for CPG brands, utilizing VR, AR, and 3D virtual simulation technology.
- Immersive Retail Experiences
- Nielsen SmartStore, Nielsen Smart Shelf, and Nielsen Smart Shopper offer immersive retail experiences through VR, directional audio, and HD haptic feedback, improving customer engagement.
- Consumer-centric Mobile Tools
- Nielsen SmartShopper, an AR tool, allows customers to access product images and more using their smartphones, enabling a consumer-centric approach to shopping.
Industries Being Reshaped
- Consumer Packaged Goods (CPG)
- Nielsen Global Connect's tools provide innovative marketing solutions for CPG brands, enabling them to create impactful in-store experiences.
- Retail
- The enhanced tools by Nielsen Global Connect offer disruptive innovation opportunities for the retail industry, revolutionizing the way customers engage with products in-store.
- Augmented Reality (AR) Technology
- Nielsen SmartShopper, an AR tool, opens up new possibilities for the AR technology industry, enhancing customer interactions and transforming the shopping experience.
