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The Sneaker Label Greats Opened a Brick-and-Mortar Location

 - Feb 21, 2018
References: greats & hypebae
The Brooklyn-based sneaker label GREATS have opened its first brick-and-mortar location, which was thoughtfully designed to embody the stylish and minimalist aesthetic of the sneakers.

The store is located in Venice, California, and features structural wooden displays that highlight the brand's best-selling shoes. Some of the standout designs include the Royale, an all-white sneaker with a sturdy silhouette, and the Alta, a minimalist platform shoe with a colored heel tab. The all-white interior of the store reflects the brand's aesthetic, effectively provided a relaxed and de-cluttered shopping experience. Small air plants hang from the space's walls, adding a touch of greenery to the space.

Visitors are welcomed to browse the space and try on the luxury shoes.

Image Credit: GREATS