The Sneaker Label Greats Opened a Brick-and-Mortar Location
Ellen Smith — February 21, 2018 — Fashion
The Brooklyn-based sneaker label GREATS have opened its first brick-and-mortar location, which was thoughtfully designed to embody the stylish and minimalist aesthetic of the sneakers.
The store is located in Venice, California, and features structural wooden displays that highlight the brand's best-selling shoes. Some of the standout designs include the Royale, an all-white sneaker with a sturdy silhouette, and the Alta, a minimalist platform shoe with a colored heel tab. The all-white interior of the store reflects the brand's aesthetic, effectively provided a relaxed and de-cluttered shopping experience. Small air plants hang from the space's walls, adding a touch of greenery to the space.
Visitors are welcomed to browse the space and try on the luxury shoes.
Image Credit: GREATS
The store is located in Venice, California, and features structural wooden displays that highlight the brand's best-selling shoes. Some of the standout designs include the Royale, an all-white sneaker with a sturdy silhouette, and the Alta, a minimalist platform shoe with a colored heel tab. The all-white interior of the store reflects the brand's aesthetic, effectively provided a relaxed and de-cluttered shopping experience. Small air plants hang from the space's walls, adding a touch of greenery to the space.
Visitors are welcomed to browse the space and try on the luxury shoes.
Image Credit: GREATS
Trend Themes
1. Luxury Minimalist Sneaker Stores - The rise of luxury minimalist sneaker stores is disrupting the traditional sneaker retail industry by offering a stylish and minimalist shopping experience.
2. Brick-and-mortar Sneaker Retail - The opening of brick-and-mortar locations by sneaker labels presents an opportunity for brands to engage with their customers on a physical level, creating a more immersive shopping experience.
3. Minimalist Store Design - The use of minimalist store design allows sneaker brands to showcase their products in a sleek and uncluttered environment, enhancing the overall shopping experience.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from incorporating luxury minimalist sneaker stores into their existing brick-and-mortar locations, attracting customers seeking a stylish and minimalist shopping experience.
2. Footwear - The footwear industry can embrace brick-and-mortar locations as a way to provide customers with a physical space to try on luxury sneakers and experience the brand firsthand.
3. Interior Design - The rise of minimalist store design in the sneaker industry presents an opportunity for interior designers to create sleek and uncluttered retail spaces that enhance the overall shopping experience.
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