Playful banter has always been an integral part of the competitive sporting community, and Powerade's Sympathy Card campaign is leveraging this trash-talking culture to sell more beverages while aligning the brand with serious athletes and friendly competition.
Now, consumers can send personalized sympathy cards to their competitors. Unlike regular cards of this nature, Powerade's sympathy cards were designed to lightly poke fun at an opponent. Examples include: “I’m sorry I scored so many goals on you like that. I hope it doesn’t affect our friendship,” and “So sorry you were unable to tackle me the other day. I hope you can learn to forgive yourself.”
The cards feature iterations for football, basketball and soccer players.
Image Credit: Powerade