Popular sandwich chain Subway has announced the launch of 'Subway Delivery,' a DoorDash powered feature that will let customers order their favorite subs straight to their doorsteps. Available throughout the United States, the new service can be accessed through the Subway app or on Subway.com.
To promote 'Subway Delivery,' the brand has teamed up with NASCAR driver Kevin Harvick and Steward-Haas Racing, unveiling a new Subway-inspired paint job on Harvick's newest racecar, which will make its debut at the NASCAR Cup Series.
In what is perhaps the standout element of the new campaign, Harvick will deliver freshly made subs to winning fans, pulling up to their homes in his new 'No. 4 Subway Ford Mustang.' Fans of Harvick's will be able to follow his delivery journey on social media using the hashtag #EatFreshFast.
Image Credit: Subway, Stewart- Haas Racing
Key Themes Behind This Trend
- Home-delivered Restaurant Services
- Other restaurants may follow suit and offer delivery services straight to their customer's front doors.
- Partnerships with Influencers
- Brands may explore partnerships with popular influencers to leverage their following and boost brand awareness.
- Mobile App Integration with Delivery Services
- More restaurants may integrate with mobile apps to make it easier for customers to order and have food delivered to their homes.
Where This Applies
- Fast Food Industry
- Fast food chains can explore home delivery options to make their services more convenient for customers.
- Automotive Industry
- Automakers may partner with food delivery services and brands to create co-branded vehicles that can deliver food orders directly to customers.
- Marketing Industry
- Marketing firms can specialize in influencer partnerships as a way to increase brand awareness and reach a wider audience.
