Subway will relaunch its catering program on Tuesday with new "easy order" choices, updated packaging, and a partnership with ezCater. New lunch box options include gallon-size beverages, toppings trays, and condiment packets.
Upgraded packaging is also available from Subway, including single-serve and pre-wrapped meals. Multiple food items and tote bags have all been given a makeover, according to the food chain.
Subway’s North American president Trevor Haynes commented on the launch, saying: “Over the last year, we’ve continued to see an increased demand for pickup and delivery orders overall, alongside larger catering orders spurred by a return to in-office operations and increased gatherings.”
With the employees worldwide returning to normal work schedules, Subway hopes to alleviate the stress of catering for large groups.
Image Credit: Subway
What Makes This Trend Stand Out
- Revamped Catering Programs
- Subway relaunches catering program with updated packaging, easy order options, and ezCater partnership, catering to larger in-office gatherings and delivery orders.
- Personalized Packaging
- Subway introduces single-serve and pre-wrapped meals for new lunch box options as part of their catering program revival.
- Demand for Pickup and Delivery Orders
- Subway's decision to relaunch its catering program is driven by the worldwide return to normal work schedules, with an increased demand for pickup and delivery orders.
Sectors Adopting This
- Fast Food
- Fast-food chains can take a page from Subway's book, revamping their catering programs to cater to the increased demand for pickup and delivery orders and personalized packaging.
- Logistics and Delivery Services
- With the expanding need for catering programs to offer pickup, delivery, and larger catering orders, logistics and delivery services can take advantage of the growing market.
- Event Planning
- Event planning companies can collaborate with fast-food chains and catering programs to offer easier catering solutions to their clients.
