With people stocking up on everything from pasta and flour to oatmeal, eggs and other pantry staples, there are limited choices in grocery stores—and Subway is aiming to take some of the pressure off of grocery stores by selling fresh sandwich ingredients. Over 200 Subway restaurants across multiple states are now selling ingredients like bread, meat, cheese and vegetables, as well as popular sandwich sides like chips and soup. In the same way that people can also round out their order by purchasing a cookie, these sweet treats are also available through the new Subway Grocery service, which was expressly created to help people navigate a tough time.
Subway Grocery is currently available in California, Connecticut, Oregon, Tennessee and Washington.
Image Credit: Subway
What's Driving This Trend
- Grocery Services Expansion
- Other restaurants and food chains should follow Subway's lead and start offering grocery services.
- Direct-to-consumer Supply Chain
- Restaurants and food chains can create their supply chains for grocery services to disrupt the current grocery industry.
- Customization in Grocery Sales
- Providing a customization option for customers to select and purchase individual groceries can increase consumer satisfaction and differentiate from traditional grocery stores.
Who This Affects Most
- Fast Food Industry
- Fast food chains can leverage their familiar brand and supply chain to pivot to grocery sales during a time of crisis.
- Restaurant Industry
- Restaurants can expand their product offering by pivoting to grocery sales and potentially tapping into a new revenue stream beyond their traditional dine-in service.
- Tech Industry
- Tech companies can develop online platforms to help customers browse and purchase groceries from a variety of restaurants and food chains.
