Jason Markow's custom-made envelope Kickstarter has seen a surge in popularity, but the campaign is raising funds for "virtually nothing." The project brings consumers a piece of "boutique stationery" for $15 USD. Deemed as "the perfect gift for the person who has everything," the campaign has raised almost $10,000 USD.
Essentially, what consumers get when they back the Kickstarter is a one-of-a-kind custom-made envelope that is produced on letterpress. There is a total of 11 prototypes, each designed by Jason Markow "who is better known for illustrating and creating wall art for many celebrities." Each custom-made envelope is numbered and made on heavy craft paper, boasting embossed envelopes, a holographic sticker, and a wax seal.
The campaign has been identified as a form of "modern-day Dadaism" that can also be perceived as a budding commercial project which will surely put Jason Markow on the map.