To kick off the launch of its new Cheez-It Snap'd snacks, Cheez-It set up a secret bunker in the United States that will help to keep one lucky fan protected from a potential "impending cheese shortage" thanks to the fact that its new snacks are flying off the shelves. The first person to locate the snack-filled bunker will be treated to not just a year's supply of Cheez-It Snap'd but also a yearlong streaming service subscription, a flat-screen TV to go along with it and more.
In a few days, Cheez-It will begin teasing the location of the secret bunker on social media by sharing clues on Twitter. According to the brand, the coordinates of the Snap'd bunker are top-secret and it could be set up in a cellar, a cave or even a retired subway tunnel.
What's Driving This Trend
- Snack Marketing
- Food brands will continue to drive consumer engagement through creative marketing campaigns like the Cheez-It Snap'd bunker
- Immersive Contests
- Brands will look to create experiential events by creating immersive contests like the Cheez-It bunker to create consumer loyalty and buzz
- Subscription Bundles
- Brands will look to bundle their products with complementary services to create greater customer value like the Cheez-It bunker's streaming services subscription
Who This Affects Most
- Food and Beverage
- Brands in this industry should explore creative experiential activations to drive sales and increase brand awareness
- Marketing and Advertising
- Agencies and firms should deliver innovative and interactive campaigns like the Cheez-It Snap'd bunker to engage customers and create buzz for their clients
- Media and Entertainment
- Companies within this industry should explore partnerships with brands like Cheez-It to bundle their services and create greater value for customers
