Now that the S’mores Frappuccino has officially returned to Starbucks, the brand is helping fans celebrate their love of the beverage with a set of lip products it has dubbed the S’mores Sip Kit. The four-piece collection of liquid lipstick shades includes Chocolicious Bliss, the shimmery clear Marshmallow Glow, Graham Glam and Campfire Spark. While the deep-toned Chocolicious Bliss can be worn as a long-wearing base, the other shades have the potential to be used as light and glossy toppers.
Naturally, each of the lip products in the S’mores Sip Kit smells like the matching Starbucks drinks they take inspiration from. For a limited time, Starbucks fans have the chance to win the special lip kit, as well as other fun prizes in the S’mores Life Collection.
Key Themes Behind This Trend
- Food-inspired Cosmetics
- There is an opportunity for cosmetics companies to create food-inspired collections, smell like the food they are based on.
- Limited-time Collaborations
- Collaborating with popular brands -- even outside of the same industry -- to offer limited-time collections can generate hype and interest in both products and brands.
- Multi-use Lip Products
- Creating versatile lip products that can be layered or worn alone can appeal to a wider range of consumers and increase product value.
Where This Applies
- Cosmetics
- Cosmetics companies have the opportunity to create collections inspired by popular foods and drinks, like Starbucks did with their S'mores Sip Kit.
- Food and Beverage
- Collaborating with other industries, such as cosmetics, to create limited-time collections can generate buzz and increase sales for both brands.
- Retail
- Offering limited-time collaborative collections, like Starbucks' S'mores Sip Kit, can increase foot traffic and sales for retail locations.
