Burger King and McDonald's have been hilariously feuding through marketing campaigns, and the latest installment of this comes from Burger King, as the chain takes a strong anti-clown approach to poke fun of its rival's mascot.
The new ad campaign features photos of children crying with scary-looking clowns, boasting a tagline that promotes the burger chain's clown-free birthday parties. The ads feature numerous examples of children having unpleasant experiences with clowns, clearly referencing Mcdonald's iconic Ronald McDonald. According to Marcelo Pascao, "Burger King knows that birthdays are a very big deal for kids, and we believe they should be fun and clown-free. We prefer to be on the good side of children’s memories not the scary ones, like the traumatized kids in these ads."