Supergoop!, a leading skincare brand, is excited to announce the arrival of its highly requested Unseen Sunscreen Body SPF 40 in Canada, starting May 2nd. The Unseen product line, including the beloved original invisible sunscreen, is a game-changer in the SPF industry, offering 100% invisible, weightless, and scentless body sunscreen with broad spectrum protection and skincare benefits.
The iconic Unseen Sunscreen is an invisible gel SPF that also serves as a makeup primer with skincare benefits for the face. In contrast, the new Unseen Sunscreen Body features a silkier, more glide-able gel formula for quick and easy application on the body. This innovative product contains a unique blend of ingredients that nourish the skin and retain moisture. Key ingredients in Unseen Sunscreen Body SPF 40 include Olive Leaf & Fruit Extracts that help retain moisture, soothe skin, and reinforce the skin's natural barrier. The product also contains a Plant-Derived Emollient that provides moisture without a greasy after-feel and Fluid Elastomers, which create an ultra-soft, weightless layer of protection on the skin.
Unseen Sunscreen Body SPF 40 will retail for $55 CAD and can be purchased at Sephora.ca.
What's Driving This Trend
- Body Skincare Sunscreens
- Brands can create body sunscreens that double as skincare products to attract customers looking for multiple benefits in a single product.
- Invisible Sunscreens
- Invisible sunscreens that don't leave a greasy, white residue and can be used under makeup or as part of a skincare routine can become the new industry standard.
- Moisturizing Sunscreens
- Moisturizing sunscreens that contain ingredients like plant-derived emollients and olive leaf and fruit extracts can cater to customers looking for sun protection without drying out their skin.
Who This Affects Most
- Skincare
- The skincare industry can benefit from creating innovative sunscreens that improve their customers' skin while providing sun protection.
- Makeup
- The makeup industry can partner with sunscreen brands to offer primers that include sun protection for their customers looking for multipurpose makeup products.
- Retail
- Retailers like Sephora can expand their offerings by offering niche products like moisturizing and invisible body sunscreens to attract customers looking for unique products and experiences.
