Wearing a face mask has become a part of daily life, and it will remain for the foreseeable future and as a result, people are investing in mask-friendly skincare solutions like mists, under-mask treatments and recovery creams to tackle concerns like maskne. BeautyLab is introducing a pair of products that are meant to be applied before and after wearing a face mask, so that a supportive skincare ritual can be created.
The Pre-Mask Barrier Defence Cream and Post-Mask Skin Recovery Cream both have vegan-friendly formulas and are suited for all skin types. While the protective cream is designed to be a proactive solution for reducing friction, irritation and dryness, the post-mask cream features soothing and anti-inflammatory bisabolol, antimicrobial radish root and pro-vitamin B5.
Key Themes Behind This Trend
- Mask-friendly Skincare
- As face masks become a part of daily life, there is a growing demand for skincare products that address mask-related concerns and offer pre- and post-mask application.
- Proactive Skincare Solutions
- The trend of proactive skincare has emerged as people seek to prevent issues like maskne, creating opportunities for companies to develop innovative products like BeautyLab's Pre-Mask Barrier Defence Cream.
- Vegan-friendly Formulas
- The popularity of veganism has extended into the beauty industry, with companies like BeautyLab developing vegan-friendly skincare products like their Pre-Mask and Post-Mask creams.
Where This Applies
- Beauty
- Beauty companies have an opportunity to provide mask-friendly skincare solutions and develop proactive products that address mask-related concerns.
- Healthcare
- As face masks become a part of daily life, healthcare companies could consider developing skincare products to reduce irritation and dryness caused by prolonged mask wear.
- E-commerce
- With the growing demand for mask-friendly skincare solutions, e-commerce companies could explore offering a wider range of products and collaborating with skincare brands to meet consumer needs.
