BeautyLab Created a Pair of Products for Pre- and Post-Mask Use
Laura McQuarrie — March 10, 2021 — Fashion
References: beautylabinternational & cosmeticsbusiness
Wearing a face mask has become a part of daily life, and it will remain for the foreseeable future and as a result, people are investing in mask-friendly skincare solutions like mists, under-mask treatments and recovery creams to tackle concerns like maskne. BeautyLab is introducing a pair of products that are meant to be applied before and after wearing a face mask, so that a supportive skincare ritual can be created.
The Pre-Mask Barrier Defence Cream and Post-Mask Skin Recovery Cream both have vegan-friendly formulas and are suited for all skin types. While the protective cream is designed to be a proactive solution for reducing friction, irritation and dryness, the post-mask cream features soothing and anti-inflammatory bisabolol, antimicrobial radish root and pro-vitamin B5.
The Pre-Mask Barrier Defence Cream and Post-Mask Skin Recovery Cream both have vegan-friendly formulas and are suited for all skin types. While the protective cream is designed to be a proactive solution for reducing friction, irritation and dryness, the post-mask cream features soothing and anti-inflammatory bisabolol, antimicrobial radish root and pro-vitamin B5.
Trend Themes
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Mask-friendly Skincare — As face masks become a part of daily life, there is a growing demand for skincare products that address mask-related concerns and offer pre- and post-mask application.
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Proactive Skincare Solutions — The trend of proactive skincare has emerged as people seek to prevent issues like maskne, creating opportunities for companies to develop innovative products like BeautyLab's Pre-Mask Barrier Defence Cream.
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Vegan-friendly Formulas — The popularity of veganism has extended into the beauty industry, with companies like BeautyLab developing vegan-friendly skincare products like their Pre-Mask and Post-Mask creams.
Industry Implications
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Beauty — Beauty companies have an opportunity to provide mask-friendly skincare solutions and develop proactive products that address mask-related concerns.
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Healthcare — As face masks become a part of daily life, healthcare companies could consider developing skincare products to reduce irritation and dryness caused by prolonged mask wear.
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E-commerce — With the growing demand for mask-friendly skincare solutions, e-commerce companies could explore offering a wider range of products and collaborating with skincare brands to meet consumer needs.
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