Common Heir is a first to market beauty brand building better, plastic-free skincare founded by Cary Lin and Angela Ubias in hopes of reimagining classic beauty staples. The brand is making its debut with new biodegradable Vitamin C Capsules – offering sustainable, intentional, and indulgent skincare swaps that are good for your skin and the planet.
Common Heir's Vitamin C Serum is housed in a readily biodegradable capsule (that takes minutes to break down, versus hundred of years) within a recycled cardboard container. Once the capsule is completely dissolved in water, all that is left is a small recyclable carton with stunning packaging that can easily be re-used to store other beauty products such as bobby pins or hair ties.
Image Credit: Common Heir
Key Themes Behind This Trend
- Plastic-free Beauty
- As consumers demand more sustainable products, there is an opportunity for companies to develop eco-friendly beauty and skincare solutions.
- Biodegradable Packaging
- Companies can create disruptive innovation by replacing traditional plastic packaging with biodegradable alternatives, such as Common Heir's Vitamin C Capsules that dissolve in minutes.
- Sustainable Beauty
- Building a sustainable brand that prioritizes eco-friendly practices can be a key differentiator in the highly competitive beauty industry.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry can benefit from adopting sustainable practices and developing innovative plastic-free products that align with consumers' values.
- Packaging
- As consumers demand more eco-friendly packaging options, there is an opportunity for disruptive innovation in the packaging industry to create sustainable alternatives.
- Sustainability Consulting
- As more companies prioritize sustainability, there is a growing need for consultants who can help businesses navigate the transition to more eco-friendly practices.
