Smoothing Skincare Capsules

Norwex's Smoothing Bakuchiol Serum Comes in a Biodegradable Shell

Norwex's Smoothing Bakuchiol Serum contains potent, all-natural ingredients in a plant-based, biodegradable capsule for rejuvenated skin with less waste. This nighttime serum is infused with black currant, a Nordic antioxidant, and a gentle, natural alternative to retinol for consumers who want to address fine lines and wrinkles, as well as brightness and texture without the worry of causing irritation or sensitivity. These one-dose skincare capsules also contain Vitamin E, sea fennel extract and rapeseed oil to support and maintain a youthful appearance.

In celebration of its milestone 30th anniversary, Norwex added this new Nordic-inspired skincare to its range of natural solutions to support consumers who want to invest in clean beauty and plant-based ingredients, all while reducing their reliance on single-use products. Post-use, the Smoothing Bakuchiol Serum is easily replenished by purchasing a refill pouch.

Biodegradable Skincare Packaging
The use of plant-based, biodegradable capsules in skincare can significantly reduce single-use plastic waste.
Natural Retinol Alternatives
Bakuchiol, a natural alternative to retinol, minimizes the risk of irritation while addressing common skin concerns like wrinkles and fine lines.
Nordic Antioxidants in Beauty
Incorporating Nordic antioxidants like black currant into skincare products offers potent, natural defense against skin aging.

Where This Applies

Clean Beauty
There's a growing market for clean beauty products that prioritize natural and plant-based ingredients.
Sustainable Packaging
Demand for sustainable packaging solutions is increasing as consumers seek environmentally friendly alternatives.
Anti-aging Skincare
Consumers continue to search for effective anti-aging solutions that minimize the risk of irritation and promote youthful skin.
SCORE
7.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 99%
Activity 99%
Freshness 31%