Aveda's new Shampure Nurturing Shampoo Bar is 94% naturally derived and beneficial for providing care with a signature aroma and without ingredients like mineral oil, animal ingredients and silicones. The limited-edition Shampure Nurturing Shampoo Bar can be worked up to a lather in the hands or directly onto wet hair, and it can be finished off with the complementary Shampure Nurturing Conditioner. The vegan and cruelty-free shampoo bar is one that's both waste-reducing and resource-sharing.
For Earth Day this year, Aveda is joining forces with charity: water to support safe water initiatives like bringing clean water to people in need in India, Nepal, Madagascar and Ethiopia. On top of donating $5 from the sale of every Shampure Nurturing Shampoo Bar, Aveda will also be supporting the initiative with the sales of other products, lines and sets.