CO. by Colgate is introducing a new oral care category, oral beauty, which is rooted in self-care and self-expression. CO. by Colgate is on a mission to share oral beauty for a new generation with a collection of complementary products that are designed to turn every aspect of oral care into a feel-good ritual.
The first-of-its-kind CO. by Colgate Collection includes products like the Oh So Dazzling Enzyme-Powered Whitening Toothpaste and the Later, Stains! Foaming Anti-Stain Mouth Rinse, both with eye-catching holographic packaging. There's also the CO. Worker Rechargeable Electric Toothbrush, the SuperNova Rechargeable At-Home Teeth Whitening Kit and on-the-go waterless toothpaste tabs.
The collection is premiering exclusively at Ulta Beauty and the beauty retailer's site, particularly appealing to Gen Z and their love of holistic well-being.