CO. by Colgate is introducing a new oral care category, oral beauty, which is rooted in self-care and self-expression. CO. by Colgate is on a mission to share oral beauty for a new generation with a collection of complementary products that are designed to turn every aspect of oral care into a feel-good ritual.
The first-of-its-kind CO. by Colgate Collection includes products like the Oh So Dazzling Enzyme-Powered Whitening Toothpaste and the Later, Stains! Foaming Anti-Stain Mouth Rinse, both with eye-catching holographic packaging. There's also the CO. Worker Rechargeable Electric Toothbrush, the SuperNova Rechargeable At-Home Teeth Whitening Kit and on-the-go waterless toothpaste tabs.
The collection is premiering exclusively at Ulta Beauty and the beauty retailer's site, particularly appealing to Gen Z and their love of holistic well-being.
Why This Trend Is Growing
- Oral Beauty Category
- The creation of a new oral beauty category presents innovative opportunities for beauty and oral care brands to explore self-care and self-expression.
- Complementary Oral Care Products
- Development of complementary oral care products like holographic packaging toothpaste or waterless toothpaste tabs offers new disruptive innovation opportunities for beauty and oral care brands.
- Focus on Holistic Well-being
- A focus on holistic well-being with Gen Z presents opportunities for beauty and oral care brands to create products that cater to this demographic's desire for self-care.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can expand their product lines with complementary oral care products and explore the new oral beauty category to cater to Gen Z's interest in self-care and self-expression.
- Oral Care Industry
- The oral care industry can innovate with new oral beauty products like holographic packaging toothpaste or waterless toothpaste tabs to provide new and exciting oral care experiences for consumers.
- Retail Industry
- Retailers can focus on the growing interest in holistic well-being among Gen Z by providing more oral beauty products and increasing their offerings in the beauty and oral care categories.
