Fashion shopping marketplace Fashwire created one-stop digital shopping tool called Barzzé Beauty that is said to be an affordable alternative to expensive retail partners. Fashwire's new sister platform dedicated to beauty is a place for consumers to personalize their beauty searches with a pinboard-like layout and enjoy curated offerings based on their interests.
The Barzzé Beauty platform is launching with brands like Eyeko, Christophe Robin, Illamasqua and Grow Gorgeous. Unlike many other platforms, this one sets itself apart by offering a direct point of contact between consumers and brands via the real-time feedback feature. This tool has the potential to help brands make more informed product decisions at no extra cost. Barzzé Beauty is said to "sit at the intersection of beauty and technology, providing invaluable insights to build the next generation platform for the beauty industry."