Piperwai has been making natural deodorants for all skin types since 2014 and it has now shifted to sustainable deodorant packaging made of ocean plastic waste across its entire product portfolio. Although glass is a go-to choice for personal care product packaging, it's a recyclable material that's heavy and requires a lot of resources to produce. On the other hand, ocean plastic helps to make the most of an abundant material that's already in circulation, and its use helps to keep the world's waterways a little cleaner.
Piperwai's eco-friendly packaging is not only beneficial for the environment, as its use helps to create jobs for fisherman, reduce water usage and it produces 75% fewer greenhouse gasses than virgin plastic. Now, Piperwai is setting itself apart as the first natural deodorant brand to use 100% ocean waste plastic across all its product packaging.
Key Themes Behind This Trend
- Ocean-waste Packaging
- The trend of using ocean waste for product packaging is disrupting traditional packaging materials and reducing the impact on the environment.
- Sustainable Personal Care
- The trend of sustainable and eco-friendly personal care products is driving innovation in packaging and product formulation across the industry.
- Circular Economy
- The trend of a circular economy, where waste is minimized and materials are continuously reused, is driving the use of recycled materials in packaging production.
Where This Applies
- Personal Care
- The personal care industry can benefit from the trend of using sustainable packaging and ingredients to appeal to eco-conscious consumers.
- Packaging
- The packaging industry can innovate by using alternative materials like ocean waste to reduce the environmental impact of traditional packaging.
- Waste Management
- The waste management industry can contribute to a circular economy by developing better recycling and repurposing methods for existing waste materials.
