This spring, Fenty Beauty is introducing its first light-to-medium coverage complexion product with the Eaze Drop Blurring Skin Tint, and it features the brand's signature smoothing Quickblur Complex. The new release promises to be perfect for the warmer weather, especially as people will be seeking out products that provide lightweight and flexible coverage.
The product is packed with skin-caring benefits, thanks to the addition of ingredients like sodium hyaluronate that moisturize from the inside out. The design of the bottle makes it easy to squeeze out just the right amount of product, which can be applied with a brush or the fingertips. The skin tint shade range follows in the footsteps of the expansive Pro Filt’r foundation and includes Light, Light Medium, Medium, Medium Deep, and Deep tones.
What's Driving This Trend
- Skin-caring Cosmetics
- Opportunity for cosmetics companies to incorporate ingredients with skin-caring benefits into their products.
- Light-to-medium Coverage Products
- Opportunity for cosmetic companies to introduce light-to-medium coverage products for consumers seeking lightweight and flexible coverage.
- Quickblur Complex
- Opportunity for cosmetic companies to incorporate smoothing ingredients like Quickblur Complex into their products for a more flawless appearance.
Who This Affects Most
- Cosmetics
- Cosmetic companies can capitalize on the trend of skin-caring cosmetics and light-to-medium coverage products.
- Skincare
- Skincare companies can introduce cosmetics with skin-caring benefits to their product line.
- Application Tools
- There is an opportunity for companies to create innovative application tools that work best with light-to-medium coverage products, such as brushes or sponges.
