The NYX Professional Makeup x Tetris collection is being launched by the brand as a limited-edition offering for avid fans of the namesake video game series or those simply looking to infuse a touch of 80s nostalgia into their makeup looks.
The collection includes the Tetris Jumbo Shadow Palette that has 80 shades to choose from as well as the Tetris Lip Kit and the Tetris Epic Liner Kit. Each of the products highlight a number of neon shades that will call to mind the digital block game for avid fans and curious makeup users alike to enjoy.
The NYX Professional Makeup x Tetris collection is being launched for sale online by the brand on April 2 and will be at Ulta Beauty by April 4.
What's Driving This Trend
- Gaming-inspired Cosmetics
- Cosmetics that are inspired by video games could be a trend for the future.
- Nostalgia-inspired Makeup
- Makeup collections that evoke nostalgia could become more popular in the future.
- Neon Makeup
- Neon shades in makeup could be a trend for the coming seasons.
Who This Affects Most
- Cosmetics
- Cosmetic companies can explore creating more limited-edition collections inspired by popular video games.
- Gaming
- Companies in the gaming industry can collaborate with cosmetic brands to introduce video game-inspired makeup lines.
- Retail
- Retailers could generate more sales by carrying exclusive collections of limited-edition products like the NYX Professional Makeup x Tetris collection.
