Youth to the People created a brand-new clay skincare mask and it uses a combination of sustainable French green, white and volcanic clays to deeply, yet effectively and gently, clean pores. The Superclay Purify + Clear Power Mask has a creamy clay formula and it's useful for evening out the skin tone, absorbing excess oil and keeping the skin's delicate moisture barrier intact.
The blend of clay ingredients are combined with the brand's Active Clearing Complex, which consists of 2% niacinamide, BHA and red willow bark. One other potent natural ingredient in the skincare clay mask is kombucha black tea, which was included to support the skin's microbiome. Designed to be applied to clean skin and rinsed off after about 10 minutes, the mask can be used several times weekly.
Key Themes Behind This Trend
- Eco-friendly Skincare
- Opportunity to create sustainable skincare products using naturally-derived ingredients and eco-friendly packaging.
- Active Clearing Complex Formulation
- Innovative skincare formulations that include potent natural ingredients and active clearing complex for effective and gentle cleansing of the skin.
- Skin Microbiome Support
- Opportunity to create products that support the skin's microbiome using natural ingredients like kombucha black tea.
Where This Applies
- Skincare Industry
- Innovative formulations that use a combination of sustainable, natural ingredients and packaging.
- Eco-friendly Packaging
- Opportunities to create sustainable packaging for skincare products that reduce waste and pollution.
- Microbiome-friendly Skincare
- Opportunities to develop skincare products that leverage the skin microbiome's role in maintaining healthy skin.
