Blinc launched its Original Tubing Mascara in 1995 and it was a problem solver that addressed common issues like flaking, smudging and running. The brand's all-new UltraVolume Tubing Mascara offers even more of what beauty lovers desire with a ultra-black, semi-matte finish that's long-wearing yet easy to remove. Lewis Farsedakis, Founder and CEO at Blinc, says "Over the past 26 years, we've perfected our tubing technology to provide unparalleled soft touch application, longevity, glam and effortless removal."
The mascara creates water-resistant tubes that are said to last through everything from exercise to sleep. When it comes time to remove the product, all that's needed is water and gentle pressure.
Notably, the new mascara boasts a cruelty-free and vegan formula that's free of gluten and fragrance.
Why This Trend Is Growing
- Long-wearing Tubing Formulas
- Beauty and cosmetic companies should invest in research and development of long-wearing tubing formulas for different beauty products.
- Cruelty-free and Vegan Formulas
- Creating cruelty-free and vegan formulas can be a strong strategy to attract more customers and lead to more sales in the beauty and cosmetic industry.
- Effortless and Easy Removal Formulas
- Developing make-up and beauty products with effortless and easy removal formulas can be a game changer in the beauty and cosmetic industry.
Industries Being Reshaped
- Beauty and Cosmetic Industry
- The beauty and cosmetic industry should pay attention to this trend and make use of innovative ingredients and formulas for long-wearing and easy-to-remove products.
- Natural and Organic Cosmetics Industry
- The natural and organic cosmetics industry can leverage the trend toward cruelty-free and vegan formulas to differentiate and appeal to eco-conscious consumers.
- Athletic and Active Lifestyle Industry
- The athletic and active lifestyle industry can market long-wearing tubing formulas in beauty and cosmetic products that can withstand movement, sweat, and water activities for consumers on-the-go.
