The Murad Vita-C Triple Exfoliating Facial is one of the latest offerings from the brand that is focused on delivering impressive benefits for consumers to enjoy from the comfort of home. The product is formulated to offer a microdermabrasion-like experience, and makes use of physical, chemical and even enzymatic exfoliation components. This will help to brighten the skin, offer antioxidant defense thanks to the vitamin C in the mix and maximize it's efficacy with minimal effort.
The Murad Vita-C Triple Exfoliating Facial is formulated for use on normal, oily, dry and combination skin, and is available for purchase directly from the brand now with expanded availability from Sephora and Ulta Beauty online and in-store starting on March 28.
What's Driving This Trend
- Microdermabrasion-like Facial Cosmetics
- The trend towards at-home experiences that recreate the effects of dermatological procedures has potential for disruptive innovation opportunities in the skincare and beauty industries.
- Triple Exfoliation Products
- The trend towards multi-component exfoliation products that combine physical, chemical and enzymatic components has potential for disruptive innovation opportunities in the skincare and beauty industries.
- Vitamin C Skincare
- The trend towards vitamin C formulations in skincare has potential for disruptive innovation opportunities in the skincare and beauty industries.
Who This Affects Most
- Skincare
- The skincare industry has potential for disruptive innovation opportunities in the development of at-home skincare experiences that recreate the effects of dermatological procedures.
- Beauty
- The beauty industry has potential for disruptive innovation opportunities in the development of multi-component exfoliation products that combine physical, chemical and enzymatic components.
- Retail
- The retail industry has potential for disruptive innovation opportunities in the expansion and marketing of vitamin C skincare formulations.
