House of Fraser launched a one-to-one virtual beauty consultation service that gives beauty lovers the chance to get advice from qualified experts from brands like Dior, Clarins, Estee Lauder, Clinique and Guerlain. The service for fragrance, makeup and skincare gives consumers the ability to book 20- to 45-minute slots to help them discover the skincare ingredients they should be adding to their routine for the best results, their perfect shade of foundation or help in other areas.
This new virtual beauty consultation service was created in response to the changing ways people are choosing to shop as a result of the pandemic. As the company states, "More so than ever, the last year has indicated the importance of having bespoke services available online."
Key Themes Behind This Trend
- Virtual Beauty Consultations
- The new virtual beauty consultation service allows customers to gain expert advice on makeup, skincare, and fragrance through one-to-one virtual consultations.
- Bespoke Online Services
- As the pandemic has forced people to seek new ways of shopping, bespoke online services like virtual beauty consultations will continue to gain popularity.
- Expert Guidance
- The demand for online expert guidance in beauty and skincare may lead to the creation of new virtual beauty consultation services in other industries.
Where This Applies
- Beauty Industry
- The virtual beauty consultation service responds to the changing ways people are choosing to shop for makeup, skincare, and fragrance.
- Retail Industry
- Retail industries, especially those offering luxury products, may adopt virtual consultation services to meet customers' changing preferences amid the pandemic.
- Health and Wellness Industry
- The increasing demand for online expert guidance in beauty and skincare may lead to new virtual consultation services in the health and wellness industry as well.
