Youthforia, the brand known for creating products so good for your skin that you can sleep in them, newly launched the Date Night Skin Tint Serum Foundation—and it's safe to sleep in too. As founder Fiona Co Chan says, "I believe that makeup should be an extension of your skincare and that means being able to fall asleep with makeup on without waking up feeling guilty.”
As the first-ever foundation you can sleep in, the Date Night Skin Tint Serum Foundation is packed with 68% skincare actives and a patented tannin complex to reduce the production of sebum and the appearance of pores. This weightless, flexible serum foundation is available in 15 shades that offer medium to buildable coverage and a glass skin finish.
This versatile formula can be worn as a skin tint or used as a medium coverage foundation, depending on the tools used for application.
What's Driving This Trend
- Sleep-friendly Serum Foundations
- The Date Night Skin Tint Serum Foundation allows consumers to wear makeup to bed.
- Skincare-infused Makeup
- Youthforia's Date Night Skin Tint Serum Foundation contains 68% skincare actives and a patented tannin complex.
- Versatile Foundation Formulas
- The Date Night Skin Tint Serum Foundation can be used as both a skin tint and a medium coverage foundation.
Who This Affects Most
- Cosmetics
- The cosmetics industry has the opportunity to develop more sleep-friendly and skincare-infused makeup products.
- Skincare
- The skincare industry can explore innovative ways to incorporate skincare actives into makeup products.
- Beauty Tools
- The beauty tools industry can create specialized tools for applying versatile foundation formulas like the Date Night Skin Tint Serum Foundation.
