Clarins' Double Serum Foundation is a new launch inspired by the brand's Double Serum, and this hybrid serum foundation makes the most of a dual-chamber component that houses two-thirds makeup and one-third serum. Enriched with 87% skincare ingredients, this formula features nine plant extracts—including turmeric extract, the signature ingredient of Double Serum—five active molecules for hydration, nutrition, protection, oxygenation and regeneration, as well as regenerative Matryxl 3000 peptide and hyaluronic acid.
This buildable, medium-to-full coverage foundation launched in 37 shades and tested across a diverse panel to suit a wide range of skin tones and types.
Packaging plays an important role in the foundation too, as its dual-chamber design preserves ingredient potency and features a customizable dial that lets customers tailor dosage and coverage to their desired preferences.
What Makes This Trend Stand Out
- Hybrid Serum Foundations
- Blends cosmetic coverage with active skincare benefits, allowing formulations that deliver measurable long-term skin improvements while maintaining makeup performance.
- Dual-chamber Precision Packaging
- Preserves ingredient potency and offers metered dosing, creating room for packaging that maintains actives and tailors concentration per application.
- Inclusive Shade Testing and Customization
- Reflects expanded shade ranges combined with customizable dosage mechanisms, supporting products that address diverse skin tones and individualized coverage preferences.
Sectors Adopting This
- Cosmetics and Skincare
- Sees opportunity in reformulating color cosmetics as multifunctional skin treatments that bridge regulatory and efficacy claims.
- Packaging and Materials Engineering
- Faces demand for novel two-compartment dispensers and barrier technologies that protect sensitive actives and support adjustable delivery.
- Digital Beauty Personalization
- Benefits from integrating smart dials, apps, and shade-matching tools to create personalized dosing, shade blending, and regimen tracking.
